|
|
|
|
Subject: [announcement] Job: Modelling markets and consumer behaviour
From: Bousquet (bousquet@cirad.fr)
Date: Mon Sep 26 2005 - 09:21:01 CEST
>
> Centre for Research in Social Simulation, University of Surrey, UK
>
> Research Fellow: Modelling markets and consumer behaviour
>
> Salary: up to GBP 23,643 per annum
>
> Applications are invited for a post-doctoral researcher to work with
> Professor Nigel Gilbert on a project developing agent-based simulations of
> consumer market dynamics. The project is sponsored by Unilever Corporate
> Research and will be conducted in close co-operation with them.
>
> The projectąs aim is to investigate the usefulness of agent based
> simulations for modelling consumer behaviour in order to show the
> potential
> value and insights it can add to traditional methods. The project will
> last
> for three years and focus on two areas:
> € Exploration of the relative value of different consumer behaviour
> assumptions currently used in the literature.
> € Investigation of the role of social networks in information
> propagation
> and its relevance to key marketing issues including the impact on sales
> and
> product launches of advertising.
>
> To help validate the agent based models, Unilever will provide a range of
> aggregate market data and a few detailed, individual-based data sets.
>
> The position requires experience of the development of agent-based social
> simulations and knowledge of computational methods. A background in the
> social sciences, such as in the sociology of consumption, the psychology
> of
> consumer preferences and/or the economics of consumer markets, is
> essential.
>
> For informal discussions about the post, contact Professor Nigel Gilbert
> at
> n.gilbert@surrey.ac.uk. For an application pack, or to apply, please
> download application documents from http://www.surrey.ac.uk under ŚWorking
> at UniSą. Alternatively, please contact Stephanie Lesanne, by email at
> s.lesanne@surrey.ac.uk or by telephone on +44 (0)1483 682605 quoting
> reference 5106. To send an application, please post to Stephanie Lesanne,
> HR Assistant, School of Human Sciences, University of Surrey, Guildford,
> Surrey GU2 7XH, UK.
>
> The closing date for applications is 16th October 2005
>
> The University is committed to an Equal Opportunities Policy
>
> ________________________________________________________________
> Professor Nigel Gilbert, ScD, FREng, AcSS, Professor of Sociology,
> University of Surrey, Guildford GU2 7XH, UK. +44 (0)1483 689173